Independent creative production studio · Cape Town
Design, artworking, retouching and AI-enhanced production for agencies and brands. Campaign-ready assets backed by over 30 years of experience, working remotely with teams worldwide.
Global campaigns · Retouching · Print · OOH · DOOH · Digital · AI-enhanced production
01 — Selected work
CGI compositing · Retouching
CGI product assets developed in collaboration with a specialist CGI artist, then expertly retouched and integrated into photography for polished, campaign-ready visuals across print, digital and large-format applications.
Creative Artworking · DOOH Campaign Production
Two creatives adapted across 15 DOOH formats, from large-format landscape screens to compact portrait placements, with photography, headline and branding recomposed for every size. 30 executions in total, each artworked to specification.
Retouching · Compositing
Retouching a series of campaign images to client brief, combining multiple photographic plates into cohesive, polished compositions for a seasonal Ramadan campaign.
Creative artworking · OOH · DOOH · Print
Campaign artwork adapted and produced to specification across multiple formats and channels, including a large-format takeover at King’s Cross St Pancras, OOH and DOOH advertising, and magazine insertions.
Beauty Retouching · Multi-Plate Compositing
High-end beauty campaign retouching, combining multiple photographic plates and seamlessly integrating artwork to create polished, cohesive imagery for this brand collaboration.
Creative Artworking · DOOH · OOH · Bus Wraps
Launch campaign built from a master creative into hundreds of DOOH, digital and OOH assets, including large-format posters and bus wraps across major UK cities. Produced in collaboration with Guild Creatives.
Packaging artworking
Rebrand packaging artworked across the full range, adapted for multiple markets and languages, print-ready to every dieline.
Creative Artworking · DOOH Campaign Production
Campaign rollout across six creatives, adapting master artwork with 2–3 variations per creative across 13 DOOH formats. A total of 156 executions, each artworked to specification with layouts, product imagery and branding carefully adjusted for every screen size.
Creative Artworking · Print · OOH
Campaign rollout across print media and global markets, versioned for multiple languages, including this large-format OOH site at Shanghai airport. Produced in collaboration with Guild Creatives.
Beauty Retouching · Product Retouching
Campaign retouching for Sony headphones, refining skin, hair and styling while keeping the product finish, form and branding precise.
UI design · Web development
Responsive landing page designed and developed to deliver a seamless experience across desktop and mobile, from 1440px down to 375px.
AI Creative Production · Still & Motion
An independent AI-driven concept exploring product imagery and motion, using generative workflows to create stylised visual content. An unofficial creative exploration, not affiliated with or endorsed by the brand.
02 — AI-enhanced production
AI-enhanced production opens up new creative possibilities, transforming existing photography into fresh visual directions, campaign variations and polished final assets.
I work with a hybrid workflow, combining intelligent AI tools with experienced retouching and production judgement, refining every result to meet the brief and maintain the quality your brand demands.
Explore new creative directions, backgrounds and visual possibilities from existing imagery.
Refine lighting, remove distractions and resolve details with a combination of AI and hands-on retouching.
Review, refine and prepare the final assets for their intended campaign or channel.
03 — Services
Master artwork, campaign adaptations, artwork rollouts and production-ready assets across formats and channels.
High-end retouching: detailed refinement, multi-plate compositing and colour correction, from key visuals to high-volume shoots.
Design and production of packaging, promotional materials and branded collateral.
AI-assisted image editing, scene transformation and creative variations, refined through professional production workflows.
Thoughtful, responsive websites that bring brands and digital experiences to life.
Polished video content for campaigns, social media and digital platforms.
04 — About
I'm Justin Simmons, a creative production professional with over 30 years of experience helping agencies and brands bring creative work to life.
From creative artworking and high-end retouching to design and AI-enhanced production, I combine hands-on craft, technical knowledge and an eye for detail to deliver work that's ready to go.
Today, I'm building on that experience with smarter, AI-assisted workflows that open up new creative possibilities without compromising the standards that good production demands.
Working remotely with teams worldwide, I offer the experience and flexibility of a trusted production partner, with the personal approach of an independent creative studio.
Have a campaign to roll out, images to refine or a project that needs an experienced production partner? Tell me what you're working on and let's see how I can help.
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